Walk into a high-end home decor store in Paris, scroll through a top interior designer’s Instagram feed in New York, or flip through a European lifestyle magazine—chances are, you’ll spot a piece of Chinese intangible cultural heritage (ICH) craft. A luodian (mother-of-pearl inlay) tray on a coffee table. A guochao-style ceramic vase on a bookshelf. A silk embroidery wall hanging above a sofa. What was once seen as “niche” or “too traditional” is now a must-have for global consumers and designers alike. This isn’t a passing fad—it’s a shift in how the world thinks about luxury, sustainability, and cultural expression. Let’s break…

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